Afternoon with an Author, Elizabeth Buzzelli
Saturday, January 11th at 3:30 p.m. at the Elk Rapids Historic Museum (301 Traverse St)
Northern Michigan writer, Elizabeth Kane Buzzelli will be speaking about her Emily Kincaid mystery series, her writing process, and a new book she is working on which takes place in a polygamist town in Arizona. There is no sign up or charge. Light refreshments will be available.
Complaints about insurance companies that fail to pay claims are common, but, in many cases, insured businesses could be doing more to make sure they get the money they need, writes Ted Devine, CEO of insureon. To speed up the claims process, begin by making sure you have a clear understanding of your policy, and take steps to document the condition of your property and inventory. Small Business Trends (12/4)
Mark your calendars for The Beehive Salon’s Holiday Open house. We will be offering 15% off of all Aveda products as well as Gift Certificate specials. For every $20 get an extra $10. Yummy appetizers and drinks. TUESDAY DEC 3rd from 5-8
Tabitha Geise, co-owner of a Pennsylvania store known as The Purple Platypus, has achieved success on the past couple of Black Fridays by offering a discount on her merchandise. “I stick with my regular merchandise, and don’t bring in new products to offer just for that one day,” she said. Other business owners can tap into Black Friday buzz by focusing on customer service, keeping tabs on their inventory and paying attention to customers’ shopping habits, experts say. Entrepreneur online (11/21)
At the beginning of November, Grand Traverse Resort and Spa introduced a new dinner menu in the Resort’s signature restaurant, Aerie Restaurant, and a separate limited menu for Aerie Lounge. Now, Aerie Lounge also has specialty nights. Here are the new Aerie Lounge specials.
· Sunday-Saturday (Every Night) — Happy Hour 5-7 p.m. with $1 off drafts, wine by the glass, and well drinks
· Monday — Club Member Mondays — Resort Club Members enjoy 25% off.
· Wednesday — Sushi Night — Asian-inspired menu and premium sake
· Thursday — $10 Small Plates — Featuring select Michigan microbrews
These specials are in Aerie Lounge only.
Aerie Restaurant & Lounge is located on the 16th Floor of the Resort’s Tower. Hours change seasonally. Current hours are:
Sunday – Thursday
Dinner: 5-9 p.m.
Lounge: 5-10 p.m.
Friday & Saturday
Dinner: 5-10 p.m.
Lounge: 5-11 p.m.
10 a.m. – 2 p.m.
In addition, Aerie Restaurant & Lounge will present its annual Thanksgiving Buffet on November 28.
Aerie Restaurant & Lounge’s Thanksgiving Day Buffet will be available 11 a.m. – 6 p.m.
To make reservations for Aerie Restaurant & Lounge, please call 231-534-6800. For more information, visit www.grandtraverseresort.com/dining
Thank you to the Elk Rapids Area Chamber of Commerce Board of Directors for the decision to create the Lunch and Lecture Series for the chamber members and community. The first event last Friday, with guest speaker Lt. Gov. Brian Calley, was very well received with 99% of survey respondents rating the event as excellent to very good and 85% of survey respondents saying they would recommend the series to a friend. Mark your calendar for the next Lunch and Learn hosted by the chamber to be held on February 7th. The speaker will be Dave Lorenz, MEDC manager, Travel Michigan, discussing Pure Michigan.
While your calendar is open, save the date for April 17th. That will be the date for the Northwest Michigan Business Expo and Job Fair. That date will also be the third Lunch and Lecture hosted by the chamber.
The Downtown Events committee has planned three holiday events. The first event is the Shop Elk Rapids Saturday on November 30th. This event will kick off a scavenger hunt that will last 2 weeks. The winner must complete their game card and return it to What a Stitch by 4:30 PM on December 14 to enter a drawing for a gift basket filled with Elk Rapids area gift certificates and prizes. Only chamber members may be included as a stop in the game. If you would like to contribute to the gift basket contact Tina Wheelock at What a Stitch, 231-313-7911.
On December 7th the Community Christmas Celebration will be held downtown on River Street. The day will include Santa’s mailbox, reindeer, the Town Crier, wreath sales, gift wrapping, holiday train display, beverage tasting and much more. The excitement downtown ends just in time for the Lions Community Dinner from 4:30 to 7:00 Pm at the Cherryland Middle School.
As always the year end PJ Party will commence on December 31. Wear your pajamas to receive the discounts at participating merchants. Thank you to the Downtown Events Committee for all their hard work on this year’s holiday events.
See you tonight at the Regional Business After Hours, hosted by Royal Farms.
Working together to build your business and community,
Elk Rapids, MI- The Elk Rapids Area Chamber of Commerce will join forces with the Charlevoix and East Jordan Chambers of Commerce in November for a special Wednesday evening “Business after Hours” hosted by the Royal Farms, 10445 North US 31, Ellsworth, Michigan. Please join us for light refreshments and to network with other regional business people on Wednesday, November 20, from 5:00 to 7:00PM. Royal Farms selection of healthful, delicious, cherry products is made locally and makes fabulous gifts.Any establishment that holds a liquor license is required to charge for alcoholic beverages in accordance with the State of Michigan licensing regulations. For more information the Elk Rapids Area Chamber of Commerce at 231-264-8202.
National retailers are using a number of strategies to attract customers on Black Friday, but small shops may have a unique advantage over their larger competitors. “With consumer confidence down this year, people will give fewer gifts but more meaningful ones,” said Ronald C. Goodstein, a professor at Georgetown University’s McDonough School of Business. “The competitive advantage for small businesses is the ability to provide personalized service.” Small businesses and communities have created a number of programs around the country to encourage shoppers to visit local retailers. Entrepreneur online (11/13)
ACME, Mich. – The Golf Academy at Grand Traverse Resort and Spa turns “on” the “off” season for golf.
The Traverse City area gets its share of winter, and The Bear, The Wolverine and Spruce Run courses close down for a while under a white carpet of snow.
But golf remains a year-around activity at the resort’s Golf Academy with a 2,000 square foot headquarters that transforms into the Winter Golf Center and features three heated, indoor-outdoor hitting bays equipped with mirrors and motion-capture technology for swing analysis.
Clinics, practice sessions, private lessons, club-fitting seminars, equipment demonstrations, hole-in-one and long drive contests and indoor league competition can stay in play all year on the GC2-powered Golf Simulator by Foresight Sports.
“The GC2 simulator is a great amenity to have,” Scott Hebert, head PGA golf professional and director of instruction at the resort said. “It’s not just a video game. It’s a great simulator where you can work on almost every aspect of your game.
“Then, we open the doors. We like to say we’re the only place in Northern Michigan where you can watch your golf ball fly in the winter. You can see if your shots hook or slice. Then we can make some changes with you. We can use video. It makes it a well-rounded Academy the year-around.”
Instruction, practice sessions, corporate and group clinics, club fitting and competition continue in the comfort of the Academy. Hebert said Michigan golfers don’t have to put the clubs away only to find in the spring or on that winter trip to a warm climate that they are starting over with the game.
“The feedback I get is that golfers don’t want to start all over again,” he said. “This way they can keep swinging, play nine holes on the simulator in about an hour, or play in one of our leagues and it really keeps the game sharp. Most people can’t expect to pick up where they left off. It doesn’t work that way.”
Hebert, a six-time Michigan Open champion and the 2008 PGA Professional National champion fast building a reputation as one of Michigan’s top instructors, thinks the winter is the best time for those lessons golfers have been thinking about taking.
“If you think about it, it’s the best time of the year to make a swing change,” he said. “You can make a lasting change. Do it in the winter. Work on it, and you don’t have that pressure of the next match where you want to win and you slip back to what you were doing wrong in the first place.”
Junior golf is important to Grand Traverse Resort and Spa because it helps build the golfers of the future, and Hebert said the Winter Golf Center should be an emphasis for parents who want their junior golfers to improve.
“In addition to improving even in the snow, the junior clinics we run get the kids involved in the game at the same time those juniors in southern states are playing. And what better place when kids in the winter are looking for something to do.”
Groups who visit the resort have a bevy of on-property amenities to enjoy in the winter, including the Spa, indoor swimming and water activities, shopping, first-class dining, cross-country skiing, and snowshoeing. Off-property activities nearby include Turtle Creek Casino, plus snowmobiling, and horse-drawn sleigh rides. The Academy keeps golf in the mix.
“A group can come in for a little team building, have a closest-to-the-pin contest or a long-drive contest on the simulator, have a little clinic or even a meeting in a different kind of atmosphere than a conference room,” he said.
Hebert said golfers don’t have to wait until winter has dragged on and the touring stars are playing on television live from Hawaii to get that itch to swing golf clubs.
“We have a lot of events here, and I see who the winners are and they are the same people who have come through the winter,” he said. “They have a jump on everybody when the courses open.”
For more information, call the Golf Academy at 231-534-6550 or toll free at 800-236-1577. You can also send an email to email@example.com or visit http://www.grandtraverseresort.com.
Marketing tips for Small Business Saturday
Your small business can benefit from the use of a multistep customer-acquisition strategy that begins with generating interest in your company and gathering leads, writes Greg Head. After making the sale, it’s critical to exceed expectations and seek referrals, he notes. Using this strategy will allow your business to have a fruitful Small Business Saturday and success during the rest of the year, he writes. Small Business Trends